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I am running the 2016 London Marathon on 24 April for SportsAid, a registered charity which helps young people overcome financial challenges to become the next generation of sporting heroes. This is an inspiring video summarising SportsAid's work and its athletes: https://www.youtube.com/watch?v=qEVgBnZdhQo&feature=youtu.be
I personally sought to run for SportsAid since sport has given me so much both personally and professionally over the years. This is a very worthy cause to give younger people the same opportunities in the future.