Martin Tweddell

We did it! And it's not too late to make a donation...

Fundraising for BBC Media Action
£643
raised of £500 target
Donations cannot currently be made to this page
Event: Prudential RideLondon-Surrey 100 2016, on 31 July 2017
Participants: Steve Lipscombe, Simon Derry, Kirsty Cockburn, Martin Tweddell, Matthew Winn, Calliope Georgousi, David Goddard, Joseph Dorsett, Sarah Bold, Luke Chitty & Geraldine Sweetland
BBC Media Action

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Story

Apart from making me super-fit (relatively), raising money for Media Action is a cause close to my heart.

Following the earthquake in Nepal, which affected the lives of millions, Media Action aired special programmes (through channels such as radio, television and mobile) to provide people affected by crises with actionable, practical information which they can use to survive and recover. In the wake of a humanitarian disaster, people need answers to questions such as: What happened? Where and what aid is coming? What risks am I facing and how can I protect myself? How can I search for my family? Which roads are safe to travel?

The programmes were able to reach millions of people with the information they needed. They had people from the worst affected areas contacting them directly, saying they were able to get through their pregnancy safely or find support to demolish dangerous buildings as a result of listening to their programmes.

In 2013 I was privileged to see first hand the work of Media Action in Dhaka, Bangladesh when I was asked to help set up the finance tools for a drama based around maternity and healthcare issues.

So not only is it just about spreading the value to "inform, educate and entertain" but also training people across the developing world to do this for themselves.

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About the charity

BBC Media Action

Verified by JustGiving

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We believe in the power of media and communication to help reduce poverty and support people in understanding their rights. Our aim is to inform, connect and empower people around the world.

Donation summary

Total raised
£642.34
+ £125.59 Gift Aid
Online donations
£617.34
Offline donations
£25.00

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