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As my first attempt at the Vitality 10k for In-Deep wasn't as bad as I thought I am giving it another go!
In all seriousness isolation amongst older people is a major challenge for our society. In-Deep gets people out of their homes and gives them somewhere to go, good company and affordable hot meals, as well as access to other heavily subsidised services, such as manicure and pedicure, a choir and day trips.
The funds raised through this event form an important part of In-Deep's fundraising. As colleagues in the charity world will know, raising unrestricted funds is so important, as it gives us the flexibility to invest resources where they are most needed, when they are needed. This helps to secure services for our beneficiaries.
I appreciate the shock of hearing that I was going to be voluntarily running 10k contributed to the huge generosity last year. I am not as ambitious in my target this time, but hopefully you will feel able to contribute.