The Category, Brand IP and Technology team globally will be holding various events throughout the rest of the year to raise funds for Magic Breakfast.

Magic Breakfast provides free healthy breakfast food to schools with over 35% free school meals to reach the hungriest children. They are dedicated to the eradication of child hunger in the morning and work closely with their partner schools to find long term solutions. Together with a strong network of corporate partners, individuals and schools they are giving over 8,500 children the best start to the day.

We want to ensure that every child starts their school day with the right breakfast as fuel for learning - please take part in the #DoGoodFeelGood Challenge so we can make a difference.