Benefit has always believed that beauty runs deeper than the surface and that women are at their most beautiful when they’re bold, confident and empowered.

After decades of helping women look and feel their best, this spring were taking this philosophy beyond make up to make a meaningful difference in the lives of women and girls with our new global philanthropy, the Bold is Beautiful project.
This May you can help us make the world a more bold and beautiful place, one brow at a time.
Get a brow wax at any Benefit BrowBar Beauty Lounge in May and we’ll donate 100% of Benefit’s profits* to the Bold is Beautiful Project. What’s more, you’ll receive a free, full sized gimme brow* worth €25.50 as a thank you to keep those brows looking gorgeous!
All funds raised for the Bold is Beautiful campaign will be split equally between charities, DaisyHouse and Look Good Feel Better Ireland.  
*Any service containing a Benefit brow wax qualifies. "Profits" refers to the profits of Benefit Cosmetics Ltd for brow wax price only.
**Subject to availability in-store at the time you receive your Benefit Brow Wax, offer valid only in respect of Benefit Brow Waxes performed in May 2016.
Can't join us for a brow service but still want to donate to Look Good Feel Better? Simply click the donate button on this page.